PETER LEHMANN
彼德利蒙葡萄酒首次在中国市场的包装设计
Peter Lehmann wine designed packaging for the Chinese market for the first time
包装设计
品牌视觉设计
由中粮集团引进的彼德利蒙Peter Lehmann葡萄酒，来自澳大利亚巴罗萨山谷Barossa Valley的彼德利蒙酒庄，同时该酒庄是澳大利亚最受敬重，最具创新能力的酒厂之一。
此次设计项目，是在2014年该品牌进入中国后为了融入国内市场，第一次尝试酒盒包装设计。
Package Design
Brand visual design
Peter Lehmann wines, introduced by COFCO Group, come from the Peter Lehmann Winery in the Barossa Valley, Australia. This winery is one of the most respected and innovative in Australia.
This design project, following the brand's entry into the Chinese market in 2014, marks the first attempt at designing wine box packaging to better integrate into the domestic market.
该设计旨在突出品牌特点，选用品牌自有经典黑金配色，并将融入创始人彼德利蒙头像的最新版logo以最大的画面呈现，提高视觉冲击力。同时将历史上最原始版logo隐藏在天地盒的中缝处并做遮挡处理，将品牌四十年如一日的葡萄酒文化沉淀隐藏在内部，留有一丝趣味。
The design aims to highlight the brand's characteristics by using its classic black and gold color scheme and prominently featuring the latest logo incorporating the founder Peter Lehmann's portrait to enhance visual impact. Meanwhile, the oldest version of the logo from the brand's history is hidden in the seam of the box and obscured, symbolizing the brand's forty years of unwavering wine culture embedded within, adding a touch of intrigue.
