NOVABOT
割草、喷洒一体化
自动草坪护理机器人
产品设计
品牌视觉设计
网页设计
宾夕法尼亚大学UPenn机器人创业团队来语飞LFI品牌设计、产品设计。该项目于2023年1月获得850万美元天使投资。主打美国家用和商用市场，将寻迹、避障、地图绘制等功能融入割草机，创意性的设计了割草、喷洒一体化自动草坪护理机器人。
Product Design
Visual identity design
Website Design
The University of Pennsylvania UPenn robotics startup team Laiyufei LFI brand design and product design. The project received an angel investment of $8.5 million in January 2023. It focuses on the US home and commercial markets, integrates tracking, obstacle avoidance, mapping and other functions into lawn mowers, and creatively designs an automatic lawn care robot that integrates mowing and spraying.
将nova和robot进行结合，novabot注定将成为草坪护理机器人领域里一颗新星。品牌形象logo采用了无衬线字体，并将字体尽可能简化至产生残缺感，营造科技氛围。
Combining nova and robot, novabot is destined to become a new star in the field of lawn care robots. The brand image logo uses a sans serif font, and the font is simplified as much as possible to create a sense of incompleteness, creating a technological atmosphere.
产品造型一改美国家用户外产品的功能导向设计风格，将大量贯穿整体的曲线线条应用进造型里，并以汽车外观设计标准对产品进行细节要求，想借此赋予机器人灵魂和生命感。使草坪护理机器人成为家庭中的伙伴而不是工具。巧妙地将360度环影摄像头、毫米波雷达、水箱、割草刀片这些主要功能组成部件隐藏在产品内部或下方以保证产品的外观完整性。
The product design has changed the function-oriented design style of American household outdoor products. A large number of curved lines are applied throughout the design, and the product details are required according to the automotive appearance design standards, in order to give the robot soul and a sense of life, making the lawn care robot a partner in the family rather than a tool. The main functional components such as 360-degree surround view camera, millimeter wave radar, water tank and lawn mowing blades are cleverly hidden inside or underneath the product to ensure the integrity of the product's appearance.
最后根据展示品牌特色的主要目的而设计的网站，将产品内部结构和功能进行交互展示，方便用户快速了解产品，也增加品牌的科技感。
Finally, the website, which is designed with the main purpose of displaying the brand’s characteristics, interactively displays the product’s internal structure and functions, making it easier for users to quickly understand the product and also increasing the brand’s sense of technology.
